About this column

"Thanks, But I Don't Want To" is a weekly column that questions the very things we are supposed to accept as "normal" and "acceptable".

About Lindsay

Lindsay Hyatt is a writer, brand strategist, and professional perspective-shifter who has spent two decades helping people figure out what they actually want to do, say, build—and, increasingly, nudging people to question all the things they were told they were supposed to want in the first place.

"Thanks, But I Don’t Want To" is where she follows that question.

It’s a column about opting out without dropping out. About ambition after disillusionment. About work when you no longer want your career to consume your life. About the internet, entrepreneurship, womanhood, success, middle age, family, identity, and all the invisible rules we inherit before realizing we’re allowed to question them.

Lindsay has built businesses, worked inside big companies and small ones, left jobs, returned to jobs, reinvented her work more times than she can neatly summarize, taught and mentored entrepreneurs, written for brands and publications, hosted a podcast, spent years inside the online-business machine, and once, shook hands with Beyonce. She has seen a lot, lived a lot, lost a lot, and gained a lot during her time on this planet.

Lindsay lives in Buffalo, New York, with her husband and two daughters. She likes good writing, live music, performing live music, the Buffalo Bills, fighting for the ideals of democracy, beautiful old buildings, astrology, and people who are interesting without trying to be.

She remains deeply suspicious of anything everyone suddenly agrees is the only way to live--because what kind of life would that be?